INDABA is one of the largest tourism marketing events on the African calendar and one of the top three ‘must visit’ events of its kind on the global calendar.
It showcases the widest variety of Southern Africa's best tourism products, and attracts international visitors and media from across the world. INDABA is owned by South African Tourism and organised by Witch & Wizard Creative (Pty) Ltd.
For two years in a row, INDABA has won the award for Africa’s best travel and tourism show. This award was presented by the Association of World Travel Awards.
The tourism industry in the Indian Ocean is developing; South African is a market in expansion, it is the largest economy in Africa. In the actual context of economic crisis, Madagascar has chosen to take an approach to introduce itself as a destination of choice in the western Indian Ocean.