Madagascar will be present at ITB Berlin in Germany from March 5 to 9, 2014.
Before China opened its borders and won the prize of the country generating the most international travel around the world in 2012, for several years it was Germany who held the title. Propensity to travel is still very strong.
This willingness to travel is supported by the number of vacation days of Germans; they have on average at least two months off per year. Natural features, quality of housing, cultural and historical heritage are the main elements that would encourage Germans to return to vacation in the same place*. In addition, a person with less than 1500 Euro net income spends about 880 Euro for its vacation. Conversely, a person with above 3500 Euro monthly income spent almost double with about 1,430 Euro per person*.
With more than 170,000 visitors, among these 113,000 trade visitors, and 11,000 represented companies from 180 countries ITB Berlin is the leading B2B-Platform of all tourism industry offers. In addition, the world’s largest tourism convention ITB Berlin Convention provides unique opportunities to benefit from the leading think tank of the global tourism industry. All levels of the value added chain are present: Tour operators, booking engines, destinations, airlines, and hotels right through to car rental companies. It gives important impulses to a continuously growing market.
Many tourism professionals will meet at ITB Berlin, the Malagasy delegation will be represented by :